Partner program Launching 2027

You know the moment LFG

Premium craft tequila cocktails made with 100% Blue Weber agave from the Jalisco Highlands. Built for the first tee, the opening act, and every moment your guests wait all year for

Build your LFG moment
LFG Charred Pineapple Margarita can LFG Serrano Ranch Water can
Let's go

Three letters. One shared instinct

The first tee
The opening act
The people you came with

Everybody knows the feeling. The second before the drop, the putt, the walk-out song. LFG is the invitation, and now it comes in a can

Big flavor. Real tequila

Pop the tab
Feel the moment

LFG Serrano Ranch Water can
  • 0%Blue Weber agave tequila. Never mixto
  • 0 ozReal tequila in every 12 oz slim can
  • 0%ABV. Bold enough to feel, built to session
  • Los AltosJalisco Highlands agave. Sweeter, fruitier, softer

The launch lineup

Two ways
to say LFG

LFG Charred Pineapple Margarita can LFG Serrano Ranch Water can

Launch flavor 01

Charred
Pineapple
Margarita

Fire-kissed pineapple, bright lime and real agave tequila. The margarita you would order at the best bar in town, ready the second the tab pops

  • Grilled pineapple
  • Fresh lime
  • Highland agave

Built for: golf terraces, day parties, the 19th hole

Launch flavor 02

Serrano
Ranch
Water

Crisp lime, a clean serrano spark and sparkling water over real agave tequila. A little wild. Adventurous yet perfectly balanced

  • Serrano chile
  • Lime
  • Sparkling finish

Built for: arenas, tailgates, boat days, the long game

Crafted in Los Altos de Jalisco

Rooted in the
Highlands

High-altitude Blue Weber agave grows sweeter, fruitier and softer, with hints of honey, vanilla and orange peel. We build every can on that, with real tequila and premium ingredients. No shortcuts, no watered-down mixto

Where the moment lives

Your crowd.
Our energy

01

Tournament golf

Hospitality terraces, the 18th green roar, the clubhouse after. A premium pour that keeps pace with the gallery

  • Tournaments
  • Clubs
  • Hospitality
02

Arenas + stadiums

From concourse to suite. A slim can built for fast service and a flavor fans remember

  • Teams
  • Venues
  • Concessions
03

Festivals + live music

Seven-and-a-half percent fuel for a full day of sets. Strong enough to feel, easy enough for the encore

  • Festivals
  • Concerts
  • Fairs
04

On the water

Boat days, beach clubs, the Cabo coast. Cold cans, salt air, nobody checking the time

  • Marinas
  • Beach clubs
  • Resorts
Friends sharing dinner with LFG cans on the table
05

Premium hospitality

Long tables, great hosts, conversations that keep going. LFG fits the menu like it was always there

  • Restaurants
  • Hotels
  • Private events
Friends on a rooftop terrace at sunset with LFG cans
06

Resorts + rooftops

Golden hour on the terrace, the sun going down, a cold can in reach. LFG belongs wherever the view is the point

  • Resorts
  • Rooftops
  • Hotels

A collaboration concept

The LFG
Social Club

A place inside your event that people find, describe and invite friends to. Flavor discovery, thoughtful hosts, and a space everyone wants to be part of

Proposed activation concept. Tap the markers

Something only we could make

Your world.
Our flavor

No logo swaps. Pick your world and see what we would build together

Before. During. After

The moment
travels

Before

The invite

Local creators and your approved ticket or RSVP links build the anticipation. The crew starts planning

During

The experience

Hosted tastings, a portrait moment worth posting, and service that keeps the line moving

After

The story

Approved recaps, opted-in follow-up, and a clear read on what to run back next time

Golfers relaxing with LFG cans by day
Friends at a candlelit table after dark with an LFG can
DayNight

Drag it

Golf by day
Possibilities after dark

Data + AI partner program

Good energy.
Useful signals

Every activation should teach us both something. We are building an intelligence layer that turns guest feedback into a clear next move, with people making the final call

01Moments
02Guest signals
03AI-assisted synthesis
04Human review
05Next move

What guests loved

Flavor feedback and favorite moments, captured with consent

What drew a response

Which invitations, creators and moments actually moved people

What to try next

Plain-English recommendations, reviewed by humans, ready for your next event

Live today Consumer research and web analytics

In development Event feedback, AI-assisted recaps, operator-authorized sales inputs

Creative people. Serious follow-through

The people
behind the pour

BC

Brad Carpenter

Founder + CEO

Product and brand building, including the launch of Bushwood Spirits

JB

Jennifer Bieber

President

Leads sales, events and operations, from distributor relationships to event-day execution

AM

Alain Mazer

COO

Drives growth, brand and community, turning launch markets into loyal crowds

EA

Erik Allison

Finance + Capital Strategy

Finance, capital strategy, analytics and the AI systems behind the partner program

A clear plan. Named owners. A better guest experience. Useful learning after the event

Five choices. One idea

Build your LFG
moment

    What's your
    LFG moment?

    Pick the place. Set the energy. Let's build something together

    Build your moment